Topic 2: Recruitment and Listbuilding

In this topic, we explored deepening the understanding of who your priority people are for your engagement activities. This can often be answered by asking the question: who do we most need to engage to help us realize the change we wish to see? Once you know the answer to this question (and NO, the answer is not "everyone") then you can tailor recruitment strategies to reach these people.

1. Who are your people?

2. Where do you find your people?

3. What recruitment strategies would best identify and reach these people?

Comments

  1. AnonymousApril 10, 2017 at 7:48 AM

    1. Both rural and urban residents, who believe in protecting farmland forever in Ontario.
    2. We find them at farmer's markets and local food events.
    3. We can ask them to become a member to support our cause and help spread the word.
    (Kathryn Enders, Ontario Farmland Trust)

    ReplyDelete
    Replies
    1. AnonymousApril 11, 2017 at 12:15 PM

      Perfect identification of your supporters. As I mentioned in the engagement section, I might think through some easier first steps (ie. a pledge or petition in support of farmland preservation) is going to be a tremendous first step to easily identify and sign up your supporter base.

      Delete
  2. SarahApril 10, 2017 at 10:03 AM

    1. Residents of coastal communities near ecologically significant marine sites, and users of the marine environment (i.e. fisheries, aquaculture, shipping, ecotourism).
    2. Community groups, community events, industry associations
    3. Host local events, workshops, kitchen table meetings, phone calls, surveys, social media
    (Sarah Saunders, WWF-Canada)

    ReplyDelete

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